F24 Schweiz AG extends swiss market leadership in Business Messaging by acquiring SMSup Sàrl

  • F24 Schweiz AG acquires 100% shares of SMSup Sàrl, a fast-growing business messaging startup from Switzerland
  • The acquisition strengthens F24’s leading market position in business messaging in Switzerland and expands the customer base significantly
  • With this step customers of F24 Schweiz AG get access to further use cases especially in marketing

Wollerau and Fribourg, 7. February 2022 – F24 Schweiz AG further strengthens its leading market position in Switzerland in the field of business messaging with the acquisition of the Swiss company SMSup Sàrl, a fast-growing business messaging startup with a focus on the French speaking swiss market and growing presence across the country.

As a result, F24 increases its regional footprint in Switzerland especially within the French speaking areas and extends its customer base meaningfully. The acquisition of SMSup is in line with F24’s strategy of establishing the leading business messaging platform in Switzerland. F24 Schweiz AG provides the business messaging solution eCall and represents F24, Europe’s leading Software-as-a-Service provider for incident and crisis management, emergency notification and business communications, in Switzerland.

Yves Pierre Grepper, Managing Director and Vice President Business Messaging at F24 Schweiz AG, states: “We are delighted to welcome SMSup to the F24 family. This step does not only significantly enhance our business messaging product portfolio but also our regional footprint in Switzerland. Our aim is to provide businesses in and beyond Switzerland with excellent messaging services – and with this step we can offer our customers greater user experience with additional use cases.”

Extended regional footprint and business messaging portfolio

The application areas of the F24 business messaging solution eCall reach from security and employee communication up to customer communication and marketing. With the SMSup platform the existing customers of F24 Schweiz will profit from additional use cases especially in the area of marketing, which has been the strength of SMSup since its foundation in 2017.

SMSup Sàrl founder Romain Bossel will continue his work and play an important role in shaping the common future. “As a new member of the F24 family, we are delighted to actively shape the future together and to further develop solutions that fully meet the growing requirements of all our customers.” Romain Bossel, Founder of SMSup says.


Dr Stefanie Hauer
Vice President Marketing & Communication

+49 89 2323 638 75

About F24 and F24 Schweiz AG

F24 Schweiz AG located in Wollerau (Canton Schwyz) is member of the F24 Group. The company employs over 30 highly qualified staff and has over 25 years of experience in telecom and IT solution implementation, project management and software engineering. F24 Schweiz AG is ISO/IEC 27001:2013 certified and part of the F24 group.

F24 is the leading Software-as-a-Service (SaaS) provider for incident and crisis management, emergency notification and business communications in Europe. The highly innovative F24 solutions for alerting and crisis management help companies and organisations around the world with efficiently and successfully managing incidents, emergencies and crises. F24 also offers solutions for high-volume communication of critical or confidential content in the corporate environment. More than 3,000 customers worldwide rely on F24’s solutions to manage their communication needs, as part of their day-to-day communication of critical or confidential content, or in the event of a crisis.

About SMSup

SMSup Sàrl is a Fribourg-based company founded in 2017 ( SMSup offers an intuitive and user-friendly SMS communication platform and a high quality service to its customers. As of today, SMSup serves a large customers base in the French and German speaking regions of Switzerland, sending messages all around the globe. Since September 2021, SMSup also offers its services in Germany and Austria ( SMSup offers the following services: SMS-Marketing, SMS-Notifications, SMS-API, Mail-to-SMS, SMS reminder for appointments and a tool for organising a contest (

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