F24 Subsidiary

Blue Idea ApS

F24 in the Nordics

Since August 2023, Blue Idea ApS has been part of the F24 Group. The company has existed since 2009 and has its headquarter in Silkeborg (Denmark) as well as offices in Sweden and Finland. Blue Idea is developing the solution SMS-Service, which ensures effective and targeted information for selected addresses.

With the solution, Blue Idea’s customers can easily and quickly send important notifications in case of urgent and planned incidents. The system is very user-friendly, and customers can select the affected addresses with a few clicks, write a short message text and send it out – either with a time delay or immediately. SMS-Service offers a number of smart selection methods, and customers can send out through different channels such as SMS, voicemail, e-mail, or on the customer’s website, Facebook and Twitter page.

Blue Idea has chosen to specialize in a few industries, of which utility companies, municipalities and housing companies are the primary ones. And because SMS-Service is typically used in critical situations, Blue Idea makes a virtue of being easily accessible to their customers, who get through to the support phone within a few seconds.

Blue Idea’s founder and current CEO is Flemming Bøgely. With 18 years of experience in the telecommunications sector, back in 2009 he saw the need to be able to send SMS messages to specific addresses – without having the tele data of the recipients. This is how he created SMS-Service.

Today, Blue Idea has more than 15 employees across Denmark, Finland and Sweden. Besides Flemming Bøgely, the company is managed by Mathias Styven Ehlers as CCO, who specializes in communication, sales and support of SaaS products, as well as Peter Frost, who has more than 25 years of experience in software development and is responsible for all IT topics as IT Project Manager.