Shaping public perception of your organisation

A good reputation. It’s an abstract value and yet one of the biggest assets in the non-tangible company balance sheet. It usually takes years for companies to build up a good name, but in the worst case scenario, it can be destroyed in a matter of moments. Upholding a strong reputation is also prone to risk whilst in the midst of a crisis situation.

Therefore, maintaining and protecting a good reputation should be an integral part of your proactive crisis management. But what exactly is reputation management and how is it practiced correctly?

Learn more about the basics and key components to consider when managing your reputation from two experts – Dr. Sabine Schnabel, founder and CEO of BSH advisors and Dr. Stephanie Heinecke, Professor of Communication Science and Dean of Studies at Fresenius University of Applied Sciences.

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