Press release
F24 Nordics further strengthens leading position in the Nordics by acquiring leading regional service notification provider Blue Idea ApS
Trondheim 20. July 2023 – F24 Nordics AS further strengthens its leading market position in the Nordics with the acquisition of Blue Idea ApS, a leading regional SaaS provider for service notification.
The company with headquarter in Silkeborg (Denmark) develops and sells its proprietary software for service notification which enables customers to inform and alert specific customers, employees, or citizens quickly and efficiently through SMS as well as other communication channels. Blue Idea sells its solution out of three locations each one in Denmark, Sweden and recently also in Finland, where the target audience is community critical entities, including utility companies, municipalities and housing associations.
F24 becoming key player for service notification in the Nordics
With this step F24 becomes a key player in the area of service notification in the Nordics and further establishes its position as leading SaaS provider for resilience.
Marius Røstad, Managing Director and Vice President Engineering at F24 Nordics AS: “We are very happy to welcome Blue Idea to the F24 family. This step further widens our presence in the Nordics and is a huge step to extend our footprint in the area of service notification.” The CEO and founder of Blue Idea ApS, Flemming Bøgely, is committed to continuing in his position and working within F24. “We are excited to join F24 with its extensive global footprint. Being part of this international company will offer great opportunities for our existing customers and enable us to support them comprehensively. All of our employees are very much looking forward shaping the common future jointly.” states Flemming Bøgely..
Dr. Jörg Rahmer, Spokesperson of the Executive Board at F24 group, states: “We as F24 group continue our growth path consequently. Besides FramWeb, who joined in early 2023, Blue Idea is the next acquisition this year in the Nordics region.With this step F24 becomes a key player in Service Notification in the Nordics. Furthermore, this contributes significantly to establish F24 as leading comprehensive resilience provider in Europe and it shows again clearly our holistic approach in the area of resilience.”
Press contact:
F24 AG
Dr Stefanie Hauer
SVP Marketing & Communications
presse@f24.com
www.f24.com
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About F24
F24 is Europe’s leading Software-as-a-Service (SaaS) provider for resilience. More than 5,500 customers worldwide rely on F24’s digital solutions, which support companies and organisations through all areas of resilience. Solutions cover business messaging and service notification, emergency and mass notification, incident and crisis management, as well as governance, risk and compliance.
F24 supports customers in virtually every sector ranging from energy, healthcare, industry, finance, IT, tourism and aviation to a wide variety of public organisations. Many years of international experience have made F24 experts in improving resilience with digital solutions.
About Blue idea
Blue Idea is a market leading SaaS provider for Service Notification in the Nordics. The companies headquarter is in Silkeborg (Denmark) and it has offices in Sweden as well as Finnland. Blue Idea develops and sells its proprietary mass notification software solution which enables customers to inform and alert specific customers, employees or citizens quickly and efficiently through SMS as well as other communication channels.